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About Us

Follow your passion, and sucess will follow you

Our Story

We are a team of dedicated and passionate people who are here to bring North-Eastern craftsmanship to mainstream fashion. Our hearts are full of music and our love for ethnic fabrics. With fast-fashion brands replacing art and uniqueness, we knew we had to bring a fashion line that is wholesome and rooted.

Our fashion, therefore, represents the authentic handloom North-Eastern weavers and their tales of art, music, and history of the region. Each of our fabric pieces is a collection of these trained weavers’ stories and memoirs. Our pieces, crafted with pure North-Eastern materials, are rare and unique. But our story doesn’t end there.

The S Way is a dream of our founder, Sampriti Goswami. She believes in creating clothes that are timeless with designs that are trendy. It makes ‘The S Way’ a one of a kind e-commerce brand.

Our USP lies in our contemporary takes on regular Indian clothes with customised designs. The brand amalgamates the chronicles of North Eastern ethnicity with the sleek and au courant cuts of today’s fashion.

“As a society, we are in a dire need of creating fashion that is sensible and conscious.
We are done with mass-produced fashion. We deserve products that are personal and uncommon. And The S Way represents both,” says Sampriti Goswami.

In a way, The S Way is a rendition of retro blues and state-of-the-art designs. So, come join us in our journey of rediscovering North-Eastern fashion in a brand new avatar.